We are Sidekick. An international marketing consultancy, specialising in offshore financial services and professional services marketing.

We're ever ready, agile and by your side providing marketing and business development services that make a difference. We have the industry knowledge, contacts, creativity and know-how to help propel your business from zero to hero.

We help our clients become brand superheroes – and every superhero needs a Sidekick.


We know international financial services

We know your competitors inside and out, we advise you on the difference between the must attend events and the budget-blowing time-wasters, we connect you with the intermediaries and influencers that matter, we understand how business arrives at your door and we can assist you with who you need to influence to make that business happen. We understand financial services and professional services, because we have worked in the business for 20 years. We are the financial services marketing specialists.

We work with law firms, banks, private wealth firms, family offices, industry groups, service providers and other professional firms.


Years in professional and financial services marketing

International financial services jurisdictions

Leading professional service firms we have worked for

Published press releases and articles

Marketing events planned and executed

STEP member with Certificate in the International Trust Management

New business leads through marketing activity in last 5 years

Senior offshore and onshore financial service industry connections



Advice to ensure Trust Allies is market-ready for launch.
Included brand refinement, website updates and other marketing and PR support for launch.


Sidekick devised an iconic and sophisticated brand and led a website design and build project for Alberga Claassens.


Sidekick completed a brand refresh and website design and build project for Priestleys law firm. It's not Priestleys' style to shout from the rooftops, but the brand refresh hints at the firm’s quiet confidence using the new brand tagline – ‘those who know will understand’.


Sidekick is appointed by NCB, one of the Caribbean’s largest financial and banking institutions, to drive their marketing and business development activities in the Cayman Islands.


Sidekick worked with the STEP Cayman Islands branch to design and built a new website to showcase the Cayman Islands as a leading trust and estates jurisdiction to a global audience online.


Event management of conferences and networking events for professional services firms in the private client industry.


The quality of the work generated, and the thought, care, strategic and advisory approach, well exceeded our expectation.

The energy and value behind the work jumps off the pages for the end-users.

Beyond the high-quality results, Emma was tremendously attentive to our needs and took an interest in our success beyond the boundaries of the project at hand.

Emma has always held herself to the highest standards of honesty and integrity. Emma is a person with strong moral values who takes her responsibilities and commitments with the utmost attention and care.

Emma is an insightful and imaginative professional in the fields of marketing, publicity and business development. She goes beyond the call of duty to achieve the most beneficial results for her clients.

I have been impressed on so many levels by Emma and Sidekick. Emma’s innovative approach, ‘can-do’ attitude and how much she cares about her clients is second to none. She takes a meticulous and creative approach to everything she does. Emma is a true expert and leader in her field and I couldn’t recommend her highly enough.

I have worked with Emma Parker at Sidekick on a variety of assignments linked to marketing & event planning and delivery in Cayman over the last two years. She has been a reliable and hardworking partner. She knows the private wealth industry professional segment very well with years of experience in working with leading firms.


Marketing Audits

Reviewing business objectives, existing marketing activity, competitors and make initial recommendations for next steps.


Brand development, business development, events, public relations and media relations, market research, advertising, social media, content creation, publishing, network building.

Marketing Strategy & Planning

Devising marketing plans that meet business objectives.

Business Development

We can help build your network in the offshore financial services industry.


Emma Parker

+44 7743 910 347


Emma is a marketing and business development professional, with 20 years’ experience working in the legal industry and offshore financial services sector. She has a strong network of contacts in the industry, but particularly in the Cayman Islands, the British Virgin Islands, the UK and the US. She has worked in senior management and consulting positions for law firms, trust companies, private banks and other professional firms. Emma is a graduate of Manchester University, she holds a CIM qualification in Communications, Advertising and Marketing and is s STEP member having attained a STEP Certificate in International Trust Management in 2015.

Lisa Thornton

+44 7517 355 448


Lisa’s career has seen her work on some of the highest-profile global brands and events. From Olympic sponsorship programmes, to the global roll-out of marketing activations for blue chip brands. Lisa has lived and worked in both the Cayman Islands and London, and has an excellent working knowledge of the offshore financial services industry as a consultant to leading law firms and professional service firms.