On your side

We are Sidekick

Welcome to Sidekick, the trusted name for marketing excellence in the offshore financial services industry.

Agile, adaptable, and brimming with energy, our mission is to work side by side with engaged clients to provide dynamic marketing and business development solutions that truly make a difference.

How do we do this?

Between us, we have decades of experience in offshore financial services and professional services. Our team isn’t just composed of marketing experts – although we are that too! – we are seasoned professionals who have worked within the offshore financial services sector. This first hand, industry experience means we have an intimate understanding of the challenges and opportunities unique to your market.

This, and our quest to actively keep pace with the ever-evolving world of financial services marketing means that when it comes to our work, we don’t just theorise; we draw on lived experience and a deep understanding of the changing landscape.

Our Process

tried and tested

We take time to challenge… a lot more than we talk and ask questions to probe deeper into the ‘why’? You have the space to be heard… about your business, your audience and its needs.

We take time to create… the brand, the assets and the time and space for you to run your business. You have the space to see… your business in a new light both internally and externally.

We take time to reflect… project delivery is just the start, it can be bettered and learnt from. You have the space to do your job… finally you can get on with the things you’re brilliant at.

Our Team

Emma Parker

Founder and Principal

Lisa Thornton

Managing Director

Kelly Williamson

Head of Content

Erin Parker

Graphic Designer

Consulting & Strategy

Your marketing strategy is the backbone of your business objectives – quite simply, an effective strategy and plan will save you money and get you noticed.

Business Development

You might be looking to expand your client base, forge new partnerships or access new markets; whatever the driver, we know that a robust network is key to success.

Marketing & Communications

Compelling communications and on-point marketing are key to the success of any business. At Sidekick, we collaborate closely with our clients to create strategies that illuminate their business, amplify their message, and drive impactful results.

Digital & Web Development

Digital marketing is an essential, constantly evolving and very exciting part of your brand management. Navigating the digital space can be complex, but with an eye on trends and an agile approach, Sidekick are able to support across all aspects of your digital marketing.

From Their Side

Sidekick has deep knowledge and understanding of the private wealth industry and is able to deliver solutions that are always on target. Their knowledge of our industry means their recommendations are relevant and on point. This expertise, paired with their PR, creative and copywriting skills saw the team guide us through the rebrand with clarity and precision, whilst always being willing to challenge us and the status quo. We continue to trust Sidekick with our brand and communications - their ability to stay true to our identity while pushing us to innovate makes them a highly valued partner.

We partnered with Sidekick because of their understanding of our story, their global perspective, and their decades-long industry experience; recognising that this would bring an intimate understanding of the challenges and opportunities we face.

Having worked with the team at Sidekick on a number of multi-jurisdictional projects, I highly recommend Emma Parker and the team. Their approach is professional and pragmatic. They take the time to understand their clients world in order to create innovative yet practical solutions.

Emma, Lisa, Kelly and the team at Sidekick offer a conscientious and human partnership, which makes working with them a breeze. There is a genuine understanding of our (often rather complex) industry because they have spent years working in it themselves. From launching our new brand and website to supporting us with social media, communications, events, and PR, Sidekick has a unique way of ensuring that our ideas and objectives are met in our marketing without overpowering the process. They bring energy and enthusiasm to every project and continue to play a vital role in the success of our business.

Thank you to Sidekick for the role you continue to play in our success. Your support, particularly with regards to our website and brand, helps us to raise awareness and make a lasting impact on the causes we champion. You have helped us to create a compelling brand strategy that captures the essence of the foundation and creatively communicates our purpose to the world. Thank you for your collaboration and continued support.

You’ve been the best marketing firm that I have had the pleasure of working with in my career. Looking forward to many more years of working with you and your team.

Thanks a million to Emma and Lisa for organising our event. The timing, venue, food and attendees were perfect with invaluable output for TCI Finance. Sidekick are always a great partner to have.